Our Story
Aladdin is part of SAMB Group’s ecosystem. One of the leading modern trade offline distributor in Jakarta Greater Area, Indonesia. SAMB Group established in 2004 with around 600 dedicated team members and more than 40,000 M2 warehouse spaces located across Jakarta Greater Area.
Initially, the Group specialized in helping brands distributing and selling their products in offline channel, specifically modern market, however the Group saw business needs in online channel which led to establishment of Aladdin in 2018.
In the beginning, Aladdin was focusing on online enabling services supporting the brands to sell their products in various e-Commerce platforms. In 2019 until 2021, Aladdin has received trusts from various brands and achieved about 10x growth in business revenue. Aladdin has expanded its business becoming a sole agent, starting from Unilever International and Tommee Tippee, and recently, performed strategic development of omni-channel retail store and digital marketing services.
