About Us

Our History

2018

Established

Aladdin was created for SAMB Group digital business

Started

Aladdin gained their first e-commerce business

2019

Achieved

Aladdin achieved 20x times growth in  Business revenue

2020

Expanded

Aladdin expanded their business by becoming a sole agent, starting from Unilever International.

2021

Trusted

Appointed as sole agent from 3 international brand.

Updated

Cooperated with strategic partner to strenghten OMS, CRM, & WMS  System.

2021 Strategic Development:

Omni-channel Retail Store

Expanded Fulfilment Facilities

Digital Marketing Service

2018

Established

Aladdin was created for SAMB Group digital business

Started

Aladdin gained their first e-commerce business

2019

Achieved

Aladdin achieved 20x times growth in  Business revenue

2020

Trusted

Aladdin expanded their business by becoming a sole agent, starting from Unilever International.

2021

More

Appointed as sole agent from 3 international brand.

Started

Cooperated with strategic partner to strenghten OMS, CRM, & WMS System.

2021 Strategic Development:

Omni-channel Retail Store

Expanded Fulfilment Facilities

Digital Marketing Service

Our History

2018

Established

Aladdin was created for SAMB Group digital business

Started

Aladdin gained their first e-commerce business

2019

Achieved

Aladdin achieved 20x times growth in  Business revenue

2020

Trusted

Aladdin expanded their business by becoming a sole agent, starting from Unilever International.

2021

More

Appointed as sole agent from 3 international brand.

Started

Cooperated with strategic partner to strenghten OMS, CRM, & WMS System.

2021 Strategic Development:

Omni-channel Retail Store

Expanded Fulfilment Facilities

Digital Marketing Service

Aladdin is part of SAMB Group’s ecosystem. One of the leading modern trade offline distributor in Jakarta Greater Area, Indonesia. SAMB Group established in 2004 with around 600 dedicated team members and more than 40,000 M2 warehouse spaces located across Jakarta Greater Area.

Initially, the Group specialized in helping brands distributing and selling their products in offline channel, specifically modern market, however the Group saw business needs in online channel which led to establishment of Aladdin in 2018.

In the beginning, Aladdin was focusing on online enabling services supporting the brands to sell their products in various e-Commerce platforms. In 2019 until 2021, Aladdin has received trusts from various brands and achieved about 10x growth in business revenue. Aladdin has expanded its business becoming a sole agent, starting from Unilever International and Tommee Tippee, and recently, performed strategic development of omni-channel retail store and digital marketing services.

Aladdin is part of SAMB Group’s ecosystem. One of the leading modern trade offline distributor in Jakarta Greater Area, Indonesia. SAMB Group established in 2004 with around 600 dedicated team members and more than 40,000 M2 warehouse spaces located across Jakarta Greater Area.

Initially, the Group specialized in helping brands distributing and selling their products in offline channel, specifically modern market, however the Group saw business needs in online channel which led to establishment of Aladdin in 2018.

In the beginning, Aladdin was focusing on online enabling services supporting the brands to sell their products in various e-Commerce platforms. In 2019 until 2021, Aladdin has received trusts from various brands and achieved about 10x growth in business revenue. Aladdin has expanded its business becoming a sole agent, starting from Unilever International and Tommee Tippee, and recently, performed strategic development of omni-channel retail store and digital marketing services.

Our Values

Vision

To become a reliable and trusted partner for all services and products produced, which brings a positive impact and true satisfaction for the entire company and community

Mission

Providing integrated solutions for distribution, marketing and sales services both in digital & conventional markets

Our Facilities

Our Values

Vision

To become a reliable and trusted partner for all services and products produced, which brings a positive impact and true satisfaction for the entire company and community

Mission

Providing integrated solutions for distribution, marketing and sales services both in digital & conventional markets

Our Facilities

Distribution Sales & Channel

Extensive nationwide distribution and 15,000+ sales channels both offline and online

System

Integrated OMS, ERP and WMS with multi-locations capabilities. Our internal systems are integrated to various retail stores and can be connected with your system as well.

*Limited to API ready system

Financial Facilities

Strong financing access and facilities (bank guarantee, distributor financing, credit facility, letter of credit) to guarantee our sustainable partnership

Warehouse & Logistic

>40,000m2 warehouse & fulfillment facilities, 120 fleets, and 10+ distribution and logistic partners to distribute your products across Indonesia

Team

A solid team coming from various backgrounds according to their respective works. Producing an output beyond your expectations.

Office

Spacious and comfortable offices ensuring works are performed effectively with the best possible results. We always welcome you to visit our office.

Distribution Sales & Channel

Extensive nationwide distribution and 15,000+ sales channels both offline and online

System

Integrated OMS, ERP and WMS with multi-locations capabilities. Our internal systems are integrated to various retail stores and can be connected with your system as well.
*Limited to API ready system

Financial Facilities

Strong financing access and facilities (bank guarantee, distributor financing, credit facility, letter of credit) to guarantee our sustainable partnership

Warehouse & Logistic

>40,000m2 warehouse & fulfillment facilities, 120 fleets, and 10+ distribution and logistic partners to distribute your products across Indonesia

Team

A solid team coming from various backgrounds according to their respective works. Producing an output beyond your expectations.

Office

Spacious and comfortable offices ensuring works are performed effectively with the best possible results. We always welcome you to visit our office.

Our Executives

Johannes L Gunawan

President comissioner

Saint Cloud State University,

  • Finance S1
  • Finance S2

Jo, is a highly-driven entrepreneur who holds a BsC and MBA in Finance from St Cloud State University, Minnesota (USA). He used to work for international FMCG MNCs such as Heineken, Unilever, Pepsi, Coca Cola as a brand and trade marketing manager (1995 to 2003). Currently he oversees all the strategic direction and operation of SAMB Group

Lenny M Wibisono

Director
Bachelor University of Washington, majoring Finance & Marketing (cumlaude)

Lenny, is responsible in determining and monitoring the company’s strategic objectives and policies, as well as leading and running the company. Previously, she was a Director in consumables medical device company.

David N Santosa

General Manager
  • Bachelor Monash University, majoring in Banking & Finance and Marketing
  • Master Cardiff Metropolitan University, Master of Business Administration (MBA)

David, is professional with more than 3+ years working in e-Commerce industry and 4+ years of working experiences in business consultancy. He is in charge of all the day-to-day operations in the company starting from sales, business development, supply chain & logistics, as well as finance & accounting.

Our Executives

Johannes L Gunawan

President comissioner
Saint Cloud State University,
  • Finance S1
  • Finance S2
  • Jo, is a highly-driven entrepreneur who holds a BsC and MBA in Finance from St Cloud State University, Minnesota (USA). He used to work for international FMCG MNCs such as Heineken, Unilever, Pepsi, Coca Cola as a brand and trade marketing manager (1995 to 2003). Currently he oversees all the strategic direction and operation of SAMB Group

    Lenny M Wibisono

    Director
    Bachelor University of Washington, majoring Finance & Marketing (cumlaude)

    Lenny, is responsible in determining and monitoring the company’s strategic objectives and policies, as well as leading and running the company. Previously, she was a Director in consumables medical device company.

    David N Santosa

    General Manager
  • Bachelor Monash University, majoring in Banking & Finance and Marketing
  • Master Cardiff Metropolitan University, Master of Business Administration (MBA)
  • David, is professional with more than 3+ years working in e-Commerce industry and 4+ years of working experiences in business consultancy. He is in charge of all the day-to-day operations in the company starting from sales, business development, supply chain & logistics, as well as finance & accounting.

    Our Certification
    Our Certification